Training Description
This course offers participants the opportunity to converse in English, with skill and confidence for sales & marketing business functions and operations. Participants will be capable of defining job descriptions and responsibilities for each member of the sales & marketing team. The course will enable participants to discuss the spectrum of external business relationships and associated responsibilities. Through group discussions and exercises, participants will identify and be capable of employing a broad knowledge of marketing terminology.
Training Objectives
· Discuss the role and responsibility of the sales & marketing team
· Describe the various job descriptions and individuals’ responsibilities
· Describe a ‘day in the life’ of a sales & marketing team member
· Explain and discuss the spectrum of business relationships with external sources required of a sales & marketing team member
Methodology
Interactive seminar, workshop and group exercises
Additional/Alternative Suggestions;
Business English for Sales & Marketing – Level II
· Investigate the concepts of marketing
· Discuss the role of the marketing mix
· Analyse the marketing cycle
· Examine and evaluate tools and techniques in sales
· Analyse the influential role of staff in maximising sales
