Time is money! Though a given in any business setting, the statement is even more valid in the hospitality industry—managing a perishable capacity like hotel rooms is critical when most of our costs are tied up in real estate. A room not sold today is not only a revenue opportunity lost forever; it is more importantly, a fixed cost that can no longer be recuperated. Revenue Management is the science of maximizing income growth through the application of disciplined tactics that predict customer behaviour at micro-market level and optimizing product availability and price (Cross, 1997). It is about offering the right service, at the right time, to the right customer, at the right price and through the right channel.