Course DescriptionFor over twenty years Revenue Management has been practiced in the lodging business and with the increasing realisation of the financial and operational benefits the extension of practices into other departments is imminent. Be at the forefront of exploring the possibilities and extending the concept of revenue management into other revenue generating departments.
Whether function spaces or spas are your primary product or an additional revenue generator, you can gather competencies in effective forecasting; assess revenue contributions through SPOR, SPAR to RevPAR ratio and ConPAST, assess minimum acceptable group rates, yield management and duration controls.
Do you know how your spa is doing? Join us in a massage of spa revenue's
What analysis forms the basis of your KPI's? Are your 'function spaces' performing to their full potential on center stage?
We challenge you to an intensive 3-day module towards profit optimisation!
Knowledge
• Identify and explain the fundamental concepts and building blocks in Revenue Management
• Elaborate and discuss the development of Revenue Management strategies and methodology into other departments
• Explore systems from decision support to performance control
Course Competencies
• Apply basic forecasting techniques
• Apply optimisation models and techniques
• Assess business performance and propose 'product' modification strategies
Learning Methodology
Interactive lecture, workshop, and industry case-studies.
Participants
Managers and executives from the service industries, vested with the responsibility of maximising revenues and optimising profit in non-traditional revenue generating departments.
