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In association with Lausanne Hospitality Consulting, SA and the Mexican-European Union Business Centre (CEMUE), Michelle Wells was a member of the forum panel and team of conference speakers' on a two week convention in Mexico City and Querétaro for over 400 delegates.
EDC was proud and fortunate to be part of a national project, co-funded by the European Economic Community, to facilitate and galvanise the entry of Mexican products into European markets. Owners of small-medium enterprises (SME's) in Mexico attended conferences on understanding the greatest culturally diverse continent and the characteristics of major European markets. The conferences helped entrepreneurs to examine and employ sales and marketing strategies for European markets and consider the relevant legal, economic, technical and cultural regulations within those markets.
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