Home‎ > ‎Industry Toolbox‎ > ‎

HOW CUSTOMERS VIEW ON-LINE RESERVATIONS

posted 29 Mar 2009, 06:18 by Michelle Wells   [ updated 19 May 2009, 04:10 ]
We liked this report found on the website of The Centre for Hospitality Research by Cornell Hotel School.

Where would we be without a mobile phone or an internet connection?. One can order a take-away pizza by simply sending a text mesage and within ten minutes it is delivered to your door...We have been able to book flights online for, what seems like centuries, and today most hotels are investing or considering in one of this centuries most effective distribution channels; the internet! What is next?...online restaurant reservations...

Of just under 700 restaurant customers surveyed in the Cornell Hospitality Report, one-third had made their reservation on-line; ate out more regularly and tended to be younger than those customers making telephone reservations. Read more about the driver factors to online reservations in the full report below.


Cornell Hospitality Report, Vol 9 No.5 March 2009